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gimmick
Definitions
[ˈɡɪmɪk], (Noun)
Definitions:
- a trick or device intended to attract attention, publicity, or trade
(e.g: it is not so much a programme to improve services as a gimmick to gain votes)
- a night out with friends
(e.g: I had just come from a gimmick that lasted until the early hours of the following day)
Phrases:
Origin
:
1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’
[ˈɡɪmɪk], (Verb)
Definitions:
- alter or augment with an extra device or feature
(e.g: it was using software that had been specially gimmicked to allow for easier surveillance)
Phrases:
Origin
:
1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’
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definition by Oxford Dictionaries