allurer
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al·lure
(ə-lo͝or′)v. al·lured, al·lur·ing, al·lures
v.tr.
To attract with something desirable; entice: Promises of quick profits allure the unwary investor.
v.intr.
To be highly, often subtly attractive: charms that still allure.
n.
The power to attract; enticement.
[Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).]
al·lure′ment n.
al·lur′er n.
al·lur′ing·ly adv.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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